So What Do You Do?
So What Do You Do? It’s probably the question we ask or are most asked when we meet someone new. Face to face it is easy to explain – or it should be. But somehow condensing that down onto a website seems to create difficulties for some companies and organisations. Instead of a simple explanation their web copy reads like War and Peace . The issue is instead of making the complex simple, some websites feel the need to make the simple complex. This comes in all manner of shapes and sizes. It often involves web copy using three words where one will do. Is the copywriter paid per word? Or/and using phrases like holistic solutions, multi-user functionality and innovative process technology. These mean nothing and will not set you apart from your competitors. Business jargon is notorious. Meetings are full of people talking about growing the business instead of building the business. Or how about value added? In what way? Explain how you add value. Then there is the